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Twenty-one introductory psychology terms covering approaches, memory, learning, social influence and research methods, explained clearly for students.
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Psychology
The scientific study of the mind and behaviour.
Behaviourism
An approach that studies observable behaviour and explains it through learning from the environment, rather than through inner mental states.
Classical conditioning
Learning by association, where a neutral stimulus becomes linked with one that already causes a response. Pavlov's dogs learned to salivate at a sound that signalled food.
Operant conditioning
Learning through consequences. Behaviour followed by reinforcement becomes more likely; behaviour followed by punishment becomes less likely. It is linked with B. F. Skinner.
Positive and negative reinforcement
Both make a behaviour more likely. Positive reinforcement adds something pleasant; negative reinforcement removes something unpleasant.
Cognitive approach
An approach that studies internal mental processes such as memory, perception, attention and thinking, often comparing the mind to an information processor.
Nature vs nurture
The debate about how far behaviour is shaped by inherited, biological factors (nature) versus experience and environment (nurture). Most psychologists now see both as interacting.
Multi-store model of memory
A model by Atkinson and Shiffrin describing memory as three stores: sensory memory, short-term memory and long-term memory, with information passed between them.
Working memory
A model by Baddeley and Hitch of short-term memory as an active system with parts such as the central executive, the phonological loop and the visuospatial sketchpad.
Encoding, storage and retrieval
The three stages of memory: putting information in, keeping it over time, and getting it back out when needed.
Conformity
Changing behaviour or beliefs to fit in with a group. Asch's line studies are a well-known investigation of it.
Obedience
Following a direct order from a person seen as an authority. Milgram's studies investigated how far people would obey.
Attachment
A close, two-way emotional bond between two people, most studied between infants and their caregivers.
Hypothesis
A clear, testable statement predicting what a study will find.
Independent and dependent variables
The independent variable is what the researcher changes; the dependent variable is what is measured to see the effect.
Extraneous variable
Any variable other than the independent variable that might affect the results and needs to be controlled.
Validity and reliability
Validity is whether a study measures what it claims to measure. Reliability is whether it gives consistent results when repeated.
Sampling
Choosing participants from a target population. Methods include random, opportunity, volunteer and stratified sampling.
Informed consent
An ethical requirement that participants are told what a study involves and agree to take part, with the right to withdraw.
Placebo
An inactive treatment given to a control group so researchers can tell whether an effect is caused by the real treatment or by expectations.
Confirmation bias
The tendency to notice, seek out and remember information that supports what we already believe.
This deck covers key terms from introductory psychology: the main approaches, learning theory, memory models, social influence and research methods. It is written for secondary school and early university students and keeps each explanation short enough to remember. Researchers are named only where the link is well established. Study in Learn mode first, then let Test mode and spaced repetition return to the trickier pairs such as reliability and validity. Print the deck double-sided for quick quizzing before class tests.
Updated October 28, 2026