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Why do you want this job answer template

Cue cards for answering 'Why do you want to work here?' with specific research about the organisation, a clear link to your skills and a genuine reason that sounds like you.

Use this template

Free to use, edit, print and study. No account needed: your set stays on this device.

The cards

  1. 1

    Three reasons, one story

    1. The organisation – what it does that you value
    2. The role – the work itself
    3. The fit – what you bring and what you want to grow

    Finish with one sentence that ties them together.

  2. 2

    Research notes (do not read aloud)

    • What they do: [products, services, people they serve]
    • Something recent: [a launch, a new site, a public report, a change in direction]
    • Their stated values: [from the website or job advert]
    • Person or team I would join: [team name, manager]
  3. 3

    The organisation

    I have followed [organisation] since [how you came across it], and what stands out is [specific thing from your research].

    That matters to me because [personal reason, kept brief].

  4. 4

    The role

    The role itself appeals to me because it involves [two tasks from the job advert].

    Those are the parts of my current work I enjoy most, for example [one-line example].

  5. 5

    What I bring

    I think I can add value quickly through [skill or experience], which I used to [result].

    I would also bring [a quality: curiosity, steadiness, a network, a language].

  6. 6

    What I want to grow

    At the same time, I want to develop [skill or area], and this role would let me do that through [training, scope, mentors, projects].

    Shows ambition without sounding like you will leave soon.

  7. 7

    Pull it together

    So for me it is the combination: [organisation detail], work I am good at and enjoy, and room to grow into [direction]. That is why I applied.

How to use this template

This question separates people who applied to fifty jobs from people who want this one. A strong answer is specific: it names something real about the organisation, links the day-to-day work to your experience and shows what you hope to learn. This template starts with a structure card, then a research card you fill in privately before the interview so you have facts to draw on. The next four cards build the spoken answer: the organisation, the role, what you bring and how you want to grow. The final card pulls it into one memorable sentence. Keep the research card at the back of the set during the interview; the rest can be glanced at if your mind goes blank.

Tips

  • Use at least one detail that could only apply to this organisation; if your answer works for any employer, it is too general.
  • Look beyond the home page: annual reports, recent news, the careers page and the team members' public profiles often give better material.
  • Avoid leading with salary, location or benefits, even if they matter to you. Those come up later.
  • Be careful with flattery; one honest observation is more convincing than calling them the best in the world.
  • If the organisation has had difficult news lately, it is fine to acknowledge it calmly and say what draws you to help with the next chapter.
  • Say the answer out loud at least three times before the interview; the research facts only stick when you have heard yourself use them in a sentence.

Make it fit

  • For an internal transfer, focus on what you have learned about the other team from working alongside them and what you would bring from your current role.
  • For a charity or public service role, the organisation card can focus on the people it serves and why that cause matters to you.
  • For recruiter or agency screening calls, keep it to the role and fit cards, since you may not know the employer's name yet.
  • For a 'Why should we hire you?' question, reorder the cards so What I bring comes first and the organisation card comes last.
  • For a university or scholarship interview, swap the organisation for the course or programme and the role for the subjects you will study.

Updated October 28, 2026