Business presentation template
Speaker cue cards for a general business presentation: a clear opening, the key message, three supporting points with evidence, a recommendation, next steps and a strong close with Q and A.
Presentation9 cardsAbout 10 min to speakIntermediateWork
Sales pitch script template
Cue cards for a 10-minute sales pitch or discovery-led sales meeting: rapport, the customer's problem in their words, your solution, proof, price, objections and an agreed next step.
Free to use, edit, print and study. No account needed: your set stays on this device.
The cards
- 1
Before the meeting
- Who is in the room: [names, roles, who decides]
- What I know about their situation: [notes]
- The one outcome I want today: [e.g. a trial, a second meeting, a signed order]
- My walk-away point: [terms you will not go below]
- 2
Open and agree the agenda
Thanks for making time, [name]. I would like to spend a few minutes understanding [their area], show you how [product or service] could help, and then agree whether a next step makes sense. Does that work?
- 3
Discovery questions
- How are you handling [task] today?
- What is the hardest part of that?
- What does it cost you in time, money or customers?
- What happens if nothing changes this year?
- Who else is affected?
Listen more than you speak here.
- 4
Play back the problem
So if I have understood, the main issue is [problem in their words], and it matters because [their stated cost or risk]. Is that right?
Wait for a yes before moving on.
- 5
The solution, linked to their words
Here is how we would help with [problem]:
- [Feature] → so you can [benefit they care about]
- [Feature] → so you can [benefit]
- [Feature] → so you can [benefit]
- 6
Proof
A [similar type of customer] had the same challenge. After [time period], they [result you can verify].
[Offer a reference, a case study or a short demo.]
- 7
Price and value
For [scope], the investment is [price and terms].
Compared with [their current cost of the problem], that means [plain comparison, e.g. it pays for itself if it saves X hours a month].
- 8
Common objections
- Too expensive: [smaller package, phased start, value reminder]
- Not the right time: [what waiting costs, a pilot]
- We use someone else: [what you do differently]
- Need to ask others: [offer to present to them]
- 9
Agree the next step
Based on what you have said, would it make sense to [specific next step] by [date]?
I will send [summary, proposal, trial access] by [day]. Who else should receive it?
How to use this template
This sales pitch template is built around the customer's problem rather than your product. It works for in-person and video sales meetings, account reviews and pitches to new clients in most industries. The first card is private preparation. The opening card sets a short agenda so the customer knows what to expect. Discovery questions come before any slides or features, and the playback card checks you have understood. Only then do you present the solution, with each feature tied to a benefit the customer has just told you about. Proof, price and objections follow, and the last card makes sure the meeting ends with a dated next step rather than 'we'll be in touch'.
Tips
- Spend at least a third of the meeting on discovery. If the customer is talking more than you, it is usually going well.
- Use the customer's own words when you describe their problem and your solution; it shows you listened.
- Never claim a result you cannot back up. If you are new, offer a pilot or a guarantee instead of a case study.
- State the price clearly and then stop talking. Rushing to justify it signals that you do not believe in it.
- Treat objections as questions. Ask 'What makes you say that?' before you answer.
- Send the summary you promised on the day you said, because reliability is part of the pitch.
Make it fit
- For a two-minute pitch at a trade show, use the opening, one discovery question, the solution card and the next step.
- For a retail or one-to-one consumer sale, replace the discovery card with two or three friendly questions about what the person needs.
- For video calls, share your screen only for proof and price, and keep your camera on during discovery.
- For buyers in cultures where relationships come first, add more time to the opening and expect the decision to take more than one meeting.
- For a public tender or formal procurement, follow the buyer's required order and use these cards for the spoken presentation only.
Updated October 28, 2026