Business presentation template
Speaker cue cards for a general business presentation: a clear opening, the key message, three supporting points with evidence, a recommendation, next steps and a strong close with Q and A.
Presentation9 cardsAbout 15 min to speakIntermediateWork
Product demo script template
Cue cards for a live software or product demo: set the scene, show the one workflow that matters, handle questions and glitches, and close with a clear next step for the buyer or team.
Free to use, edit, print and study. No account needed: your set stays on this device.
The cards
- 1
Demo checklist
- Demo account loaded with realistic sample data
- Notifications off, other tabs closed
- Backup: screenshots or a recording of the key flow
- Know the audience: [names, roles, what they care about]
- Time limit: [minutes]
- 2
Open with the goal
Today I will show you how [product] helps [type of user] go from [current painful state] to [better state].
I will focus on [the one or two workflows they asked about]. Please stop me with questions at any time.
- 3
Meet the user
Picture [persona, e.g. a team lead at a busy clinic] who needs to [task] before [deadline or moment].
Right now they [current way of doing it and why it hurts].
- 4
Workflow, step 1
Click: [screen or button]
Say: Here [persona] can [action]. Notice that [detail that saves time or reduces errors].
- 5
Workflow, step 2
Click: [screen or button]
Say: Next they [action]. Before, this took [time or effort]; now it is [how it is easier].
- 6
The 'wow' moment
Click: [the feature that best solves their main problem]
Say: This is the part [customers / testers] tell us they use most: [what it does].
Pause. Let them look at it.
- 7
Check in
- How does that compare with how you do it today?
- Who in your team would use this first?
- Is there anything you expected to see that I have not shown?
- 8
If something breaks
That is not what should happen. Let me show you the screenshot of that step while I [refresh / switch account], and I will send you a short recording afterwards.
Stay calm and keep moving; nobody remembers a glitch handled well.
- 9
Summary and next step
So you have seen how [product] helps with [problem 1] and [problem 2].
A good next step would be [a trial, a pilot with one team, a technical call] starting [date]. Shall we put that in the diary?
How to use this template
A product demo is not a tour of every feature. The best demos show one realistic user getting one important job done, faster or more easily than before. This template starts with a technical checklist so nothing embarrassing pops up on screen, then opens with the goal and a short persona story. The workflow cards pair what to click with what to say, which keeps you from narrating the interface ('and here is a button'). A 'wow' card highlights the feature that best answers the audience's main problem. There are check-in questions to keep the meeting two-way, a script for when the demo fails, and a closing card that turns interest into a next step.
Tips
- Ask what the audience wants to see before the demo, and cut any workflow that does not answer it.
- Use realistic sample data with believable names and numbers; empty screens or 'test test' entries make products look unfinished.
- Talk about outcomes, not menus: say 'you can approve a request in one click', not 'this is the approvals tab'.
- Zoom your screen or browser so text is readable on a small laptop or a shared video screen.
- Rehearse the demo end to end at least once on the same device, network and account you will use on the day.
- Keep a list of questions you could not answer and follow up in writing within a day.
Make it fit
- For an internal demo to colleagues or leadership, replace the persona with the team that requested the work and show what is finished versus still in progress.
- For a recorded demo video, cut the check-in card and add on-screen captions for each step.
- For a physical product, swap the click instructions for what to hold up, point to or let the audience try.
- For a technical audience, add a card on integration, security and data handling, and expect deeper questions.
- For a five-minute slot, show only the persona, the 'wow' moment and the next step.
Updated October 28, 2026